Ch. 15 Marketing Communication

Marketing communication seeks to inform, persuade and reminds potential buyers of a product in order to influence an opinion or bring out a response. The main objective of beats pro headphones is to strengthen the experience of the music in and out of the studio, since “people aren’t hearing the music” the way they should the beats pro headphones are just what you need they  were created specifically to close the gap of not hearing the full spectrum of sound that was recorded during the production of the music. Artist and producers have worked long nights and days perfecting their sound which is why Dr dre and his team created this headphone.






Dr dre are also a wear of the counterfeit beats headphones that have been surfacing on the market today this is why by posting ads and links on their official beats website as well as how to locate authorized dealer. The company wants to ensure that their customers are purchasing the true beats headphones.

 Dr dre intended target market is teens and hip hop artist and producer’s trough social media apple dr dre seeks to promote and add awareness of his valuable invention yet. Dr dre rely heavily on YouTube channels to help customers in making a decision on weather to go for his headphones as oppose to a cheaper brand which would only last half the life time as a beats headphones.

 

PRODUCT LIFE CYCLE