chapter 4 The Marketing Environment

 Dr dre created his headphones with the millennial generation in mind also called generation Y; this generation may be the most techs savvy when it comes to technology and music.

“People are not hearing the music,” says the American rapper and producer, artist as well as producers work endless hours in the studio perfecting their sound but people really cannot hear it with a normal headphone. Most headphones can’t really handle the details, the bass, or even the dynamics of the music bottom line is music does not move you it’s the beat of the music.

The uniqueness and durability of a beats headphone is what drives consumers into purchasing this headphone. People are going to hear what the artist hear and listen to the music the way they should. Dr dre realized that consumers needed a headphones that they could rely on and is durable there is no doubt that this is one of the most trusted name brand headphone used by dj’s, producers and young people.

Simply having his headphones on social media sites shows that dr dre cares about the generation; Dr dre uses Facebook and other social media sites to keep up with the quick changing generation and to introduce his headphones to his new and old headphones. These headphones can make a perfect Christmas or birthday gift. Today beats by dr dre headphones are almost on every social media out there showcasing their cool products to a hip and cool life style generation.

Ch. 18- Social media and marketing

Social media and marketing

Social media have become part of most people daily lives today but it’s been around longer than Facebook and twitter. Social media has always been about two things: socializing and information gathering.

This is what dr dre has been using social media to do. He also uses it for listening and learning to his consumers and fans, building a relationship of awareness with them, promoting his headphones, managing his reputation and last but not least improving his customer service.

Dr dre along with his team has been using his retailers to develop and improve the brands reputation by responding to comments and reviews from authorized retailers like best buy, amazon and target just to name a few.

Promote products and services, this is a part that dr dre and his team takes very seriously over the years from my experience they have done an extraordinary job in doing so whether its on YouTube, Facebook, twitter or blogs. There is no doubt in my mind that one out two people have herd about beats headphone after all its one of the most trendiest products on the market today.

YouTube has been dr dre best friend in promoting a new product. The sheer numbers on YouTube are telling: Beats by Dre has 261,953 subscribers to its YouTube channel.

Check out the Beats’ video, “Hear What You Want” bellow: 

The video above depicts how Francisco 49ers quarterback Colin Kaepernick uses his Beats headphones to stay calm in the midst of rioting, Walking Dead zombie-like “fans” attacking his tour bus. The use of rapper Aloe Black’s song, “The Man. Notice the great sound isolation when he puts on the over the ear studio headphones now this is what people are looking for when buying a headphone.

Ch. 2 - Strategic Planning for Competitive Advantage.

It is not often you get to see a brand become so quickly a global experience as the beats by Dr. Dre brand.

Established in 2008 Dr dre and jimmy lovine set out to create these amazingly stunning headphones with one mission in mind and that is to provide and elevate the sound of todays audio products so that everyone can hear and feel the music at the same time.

Beats products were design for you with you in mind weather it was for the sound, tuned for emotions, the sleek and stylish look beats products always stay true to their roots while at the same time providing you with a lighter weight, more portable option of listening to your music while you are on your active lifestyle. So the next time you take the train, hit the sidewalk or simply to go pick up the kids from school your beats headphone will always bring you closer to your favorite artist.

In the year 2006 the beats headphones were born and then in 2011 the beats pro hit the market from that moment on it was like a dream come trough for the music industry and producing studios. It was success, these headphone not only brings out the original beats from the song they also delivers the deepest bass, natural mids crisp high and sound isolation all around you. So Whether you are making music in the studio, traveling on a plane, in the clubs mixing music, going for a afternoon walk or at home this stunning and exceptional product features true attention details that will make you enjoy every beat and note to your favorite

song. You simply just cant hear the details and emotion of the track your listening to if you don’t have a beats pro headphone or any one of dr dre headphones on. You just simply cant! 

Dr Dre goal for his customers were to deliver a much-needed high-quality sound experience to an audience of music lovers who were listening to music on poor-quality listening devices. Not only did the sound quality of the headphones need to deliver a great audio experience that communicate all of the emotions of the music, but they had to be headphones the consumer would be proud to display and wear on their bodies.

At the apple online store there are free two day shipping available on all in stock items do remember to check your cart to confirm which items are in stock. Although these headphones are a bit pricy they are worth the investment epically if you are a music lover like my self. I owned a pair of beats pro headphones and it was one of the greatest purchases I ever mad in my life. Yes I would recommend this product to anyone; you wont regret your choice.

To bring this blog to a close I think that Dr Dre and his team did a excellent job on the strategic planning to make his product a competitive product on the market today.