Intangibility
Beats by dr dre
products is considered to be an intangible product on the market today,
established and produced by by Dr dre in the year 2006. Beats audio brings to
consumers what is called premium sound experience straight from the studio.
“People aren’t hearing
all the music producers and artist work really hard perfecting their sound but
people can’t really hear it with normal headphones. Most headphones can not
handle the bass, the details and the dynamics. Bottom line is the music doesn’t
move you. With beats people are going to hear what the artist hear and listen
to the music the way they should: the way I do” Dr Dre.
Pricing strategy
Beats audio are set at
a high price because of the high quality sound, beautiful craftsmanship and are
endorsed by celebrities like Lebron James, not only does he endorse the
headphones he actually wear them during warm up before the game. The company
keeps the price range high in order to support the high quality image for their
intended target market.
Service
location
Beats flagship store is located in the heart of Soho they
offer their consumer a chance at experiencing with live dj and limited edition
products. You can also find beats headphones at other electronic stores like
best buy, apple, and target just to name a few.
Target
market
Beats audio targets people
from the age of 13-30 this includes both male and female it doesn’t matter if
you are married, single or divorced you can still purchased a beats headphone
if you are passionate and love music.
