chapter 16 Advertising, Public Relations and sales promotion

Beats by Dr Dre is a well known brand of headphones in industry today, more and more Dj and teenagers are going for what’s called the headphones of all headphones. We live in a time where music fashion and technology is truly beginning to intertwine, in 2008 Jimmy Iovine, Dr Dre and Luke wood came up with an idea to make it possible to listen to your music in a fashionable way. All of this would have not been possible without the use of advertising, public relations and sales promotions to the consumers, with its strong presence of loyal YouTube audience of 200,000 subscribers beast have now move their attention to the rest of the social media world Facebook, twitter just to name a few.

Pioneering advertising

“People aren’t hearing the music”

After five years of conquering the world with its beats headphones Dr Dre decided it was time to release an updated model of its beats mixer headphones to the “Beats Pro” to rule the set of Dj headphones out on the market today.

The beats pro headphones allow you take sound seriously. That means you are hearing the music the way it was originally heard by the artist in the studio. The beats pro headphones is also great for the noise canceling effect without the need for power switches or batteries. It’s the real studio monitor experience in a headphone. Beats Pro are made of steel and aluminum, giving you an interior sound platform more solid than most. That’s why you’ll feel the kind of bass that resonates deep in your chest when you play your music.

chapter 14 Marketing Channels and Retailing

A marketing channel is a way for moving your product out of the producer hands and into the consumer to satisfy their

needs and wants. The way dr dre and lovine handles this is

that they have provide these headphones to some of their partners such as best buy, target, Wal-Mart and the great giant apple. These stores are destined to be visited by consumers, dr dre uses data based off of his the reviews of satisfy customers in a way to give customers a better understand of the product with hopes of reward of a loyal customer.

These headphones are great for hearing the full effects of the music, awesome for djs too and there is a wide variety of selection to choose from. The beats pro ranges it price from $399.99-$1,199,95. Ever since these headphones hit the market trough its retailers the intended market were going crazy choosing beats headphones over another brand like sonny and skull candy.

CONSUMER DECISION MAKING

Understanding how consumer make purchase decision can help marketing managers in many ways dr dre realizes that there was a gap in having a beats pro headphone on and feeling the music, Beats Pro headphones allow you take sound seriously. That means you are hearing music the way it was originally heard by the artist in the studio. Even those there are countless over the ear headphones out there in the market today to choose from consumers still find the quality of beats headphones to be incomparable. We live in a time when everything can be tuned to individual preference. Weather you would prefer a wireless headphone, noise canceling, on or over ear beasts has it all for you just make your pick.

Dr dre and Jimmy lovine both came up with these world class consumer headphones to target the upper and middle class consumers, professional athletes, and music producers. The beats pro headphones were establish for producers that spend a lot of time in the studio and consumers that love music. Hearing the music is one thing feeling it is another this is what these headphones bring to you.

Ch. 5 Developing a Global Vision

Beats Electronics launched its first product in 2008, the appetite of consumers for expensive, large headphones with an overtly hip-hop music branding seemed highly uncertain. More than four years later, Beats by dre headphones has become firmly established as the global market leader for headphones priced at more than US$100.

Beats is considered to be one of the hottest brand of headphones out there, the high-end Beats headphones, which cost anywhere from $99 to $450, have slowly replaced the annoying ubiquitous white ear buds that are sold with iPods. Famous sports athletes and celebrities artists like Michael Phelps, ill Wayne and LeBron James design their own line of Beats headphones.

And the entire USA Basketball team to Lady Gaga and will.i.am was seen wearing the headphones.

Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends. It is safe to say that Facebook is one of the largest growing global social media out there today.