chapter 16 Advertising, Public Relations and sales promotion

Beats by Dr Dre is a well known brand of headphones in industry today, more and more Dj and teenagers are going for what’s called the headphones of all headphones. We live in a time where music fashion and technology is truly beginning to intertwine, in 2008 Jimmy Iovine, Dr Dre and Luke wood came up with an idea to make it possible to listen to your music in a fashionable way. All of this would have not been possible without the use of advertising, public relations and sales promotions to the consumers, with its strong presence of loyal YouTube audience of 200,000 subscribers beast have now move their attention to the rest of the social media world Facebook, twitter just to name a few.

Pioneering advertising

“People aren’t hearing the music”

After five years of conquering the world with its beats headphones Dr Dre decided it was time to release an updated model of its beats mixer headphones to the “Beats Pro” to rule the set of Dj headphones out on the market today.

The beats pro headphones allow you take sound seriously. That means you are hearing the music the way it was originally heard by the artist in the studio. The beats pro headphones is also great for the noise canceling effect without the need for power switches or batteries. It’s the real studio monitor experience in a headphone. Beats Pro are made of steel and aluminum, giving you an interior sound platform more solid than most. That’s why you’ll feel the kind of bass that resonates deep in your chest when you play your music.