Friday, March 18, 2016

chapter 14 Marketing Channels and Retailing



A marketing channel is a way for moving your product out of the producer hands and into the consumer to satisfy their
needs and wants. The way dr dre and lovine handles this is
that they have provide these headphones to some of their partners such as best buy, target, Wal-Mart and the great giant apple. These stores are destined to be visited by consumers, dr dre uses data based off of his the reviews of satisfy customers in a way to give customers a better understand of the product with hopes of reward of a loyal customer.

These headphones are great for hearing the full effects of the music, awesome for djs too and there is a wide variety of selection to choose from. The beats pro ranges it price from $399.99-$1,199,95. Ever since these headphones hit the market trough its retailers the intended market were going crazy choosing beats headphones over another brand like sonny and skull candy.


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