Monday, February 1, 2016

Ch. 1 - Overview of Marketing (BRIEF HISTORY AND MISSION STATEMENT)


Beats by Dr. Dre (Beats), is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of world-class consumer headphones, earphones, and speakers. Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.   

Dr Dre created these headphones with the need of restoring the emotional connection between the music that was lost by degradation of sound from the digital music revolution. Starting with the weakest link in the experience at the time “headphones”, but it was never just about the headphones he went on to expand the beats mission to every other link in the music industry such as speakers, personal computers, mobile phones and automobile sound system. I can guarantee you that after you try out one of Dr Dre beats products you will love it for the rest of your life.   
          

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