Ch. 2 - Strategic Planning for Competitive Advantage.

It is not often you get to see a brand become so quickly a global experience as the beats by Dr. Dre brand.

Established in 2008 Dr dre and jimmy lovine set out to create these amazingly stunning headphones with one mission in mind and that is to provide and elevate the sound of todays audio products so that everyone can hear and feel the music at the same time.

Beats products were design for you with you in mind weather it was for the sound, tuned for emotions, the sleek and stylish look beats products always stay true to their roots while at the same time providing you with a lighter weight, more portable option of listening to your music while you are on your active lifestyle. So the next time you take the train, hit the sidewalk or simply to go pick up the kids from school your beats headphone will always bring you closer to your favorite artist.

In the year 2006 the beats headphones were born and then in 2011 the beats pro hit the market from that moment on it was like a dream come trough for the music industry and producing studios. It was success, these headphone not only brings out the original beats from the song they also delivers the deepest bass, natural mids crisp high and sound isolation all around you. So Whether you are making music in the studio, traveling on a plane, in the clubs mixing music, going for a afternoon walk or at home this stunning and exceptional product features true attention details that will make you enjoy every beat and note to your favorite

song. You simply just cant hear the details and emotion of the track your listening to if you don’t have a beats pro headphone or any one of dr dre headphones on. You just simply cant! 

Dr Dre goal for his customers were to deliver a much-needed high-quality sound experience to an audience of music lovers who were listening to music on poor-quality listening devices. Not only did the sound quality of the headphones need to deliver a great audio experience that communicate all of the emotions of the music, but they had to be headphones the consumer would be proud to display and wear on their bodies.

At the apple online store there are free two day shipping available on all in stock items do remember to check your cart to confirm which items are in stock. Although these headphones are a bit pricy they are worth the investment epically if you are a music lover like my self. I owned a pair of beats pro headphones and it was one of the greatest purchases I ever mad in my life. Yes I would recommend this product to anyone; you wont regret your choice.

To bring this blog to a close I think that Dr Dre and his team did a excellent job on the strategic planning to make his product a competitive product on the market today.