Ch. 18- Social media and marketing

Social media and marketing

Social media have become part of most people daily lives today but it’s been around longer than Facebook and twitter. Social media has always been about two things: socializing and information gathering.

This is what dr dre has been using social media to do. He also uses it for listening and learning to his consumers and fans, building a relationship of awareness with them, promoting his headphones, managing his reputation and last but not least improving his customer service.

Dr dre along with his team has been using his retailers to develop and improve the brands reputation by responding to comments and reviews from authorized retailers like best buy, amazon and target just to name a few.

Promote products and services, this is a part that dr dre and his team takes very seriously over the years from my experience they have done an extraordinary job in doing so whether its on YouTube, Facebook, twitter or blogs. There is no doubt in my mind that one out two people have herd about beats headphone after all its one of the most trendiest products on the market today.

YouTube has been dr dre best friend in promoting a new product. The sheer numbers on YouTube are telling: Beats by Dre has 261,953 subscribers to its YouTube channel.

Check out the Beats’ video, “Hear What You Want” bellow: 

The video above depicts how Francisco 49ers quarterback Colin Kaepernick uses his Beats headphones to stay calm in the midst of rioting, Walking Dead zombie-like “fans” attacking his tour bus. The use of rapper Aloe Black’s song, “The Man. Notice the great sound isolation when he puts on the over the ear studio headphones now this is what people are looking for when buying a headphone.