chapter 4 The Marketing Environment

 Dr dre created his headphones with the millennial generation in mind also called generation Y; this generation may be the most techs savvy when it comes to technology and music.

“People are not hearing the music,” says the American rapper and producer, artist as well as producers work endless hours in the studio perfecting their sound but people really cannot hear it with a normal headphone. Most headphones can’t really handle the details, the bass, or even the dynamics of the music bottom line is music does not move you it’s the beat of the music.

The uniqueness and durability of a beats headphone is what drives consumers into purchasing this headphone. People are going to hear what the artist hear and listen to the music the way they should. Dr dre realized that consumers needed a headphones that they could rely on and is durable there is no doubt that this is one of the most trusted name brand headphone used by dj’s, producers and young people.

Simply having his headphones on social media sites shows that dr dre cares about the generation; Dr dre uses Facebook and other social media sites to keep up with the quick changing generation and to introduce his headphones to his new and old headphones. These headphones can make a perfect Christmas or birthday gift. Today beats by dr dre headphones are almost on every social media out there showcasing their cool products to a hip and cool life style generation.